Like everyone else, I’m also a victim of spam emails. In fact, I can say with some degree of confidence that I’m in the top echelons of being spammed. I know this is hard to prove but here’s a quick glimpse of the number of unread spam emails I have currently in my inbox…
…don’t forget to share with me the number in your mailbox 😉 Love to know if your number is higher than mine!
So, this morning, I received an email from a hotel chain saying I’ve been “hand picked” for a special offer. In an age when Analytics, Artificial Intelligence and Bots do all such tricks, this hotel chain instead wants me to believe they picked my name from a hat with their own lucky fingers.
No dear marketer, I’m not falling for your trap. If you’d like to have my business, then please tell me how you’ve done a detailed analysis of my travel patterns and offering a solution that is tailored to my needs. But expecting me to fall for your silly tricks is being naive!
(Picture Courtesy: Library Of Congress)