CxO Studies Based On Online Surveys Are A Mirage

2017 marks my sixteen-year stint in dealing with market research projects. Over these years, while I’ve spent considerable time in other sales and marketing roles across various industries and geographies, my contact with market research across global markets has been constant. Such has been my passion for this and other allied domains that I spent two…

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About Time We The IT Analyst Fraternity Take Onus

It’s not uncommon for us from the IT Analyst fraternity to run into situations where prospective clients either don’t fully understand the value of our services or either see it as a mere means to an end. An end that is purely meant to use some evidence (from a well-known firm) to prove a business…

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