2017 marks my sixteen-year stint in dealing with market research projects. Over these years, while I’ve spent considerable time in other sales and marketing roles across various industries and geographies, my … Continue reading CxO Studies Based On Online Surveys Are A Mirage
As entrepreneurs who keep extremely busy, we are often the subject of discussion and critique. No, I’m not glorifying us being busy, but stating it as a matter of fact. Almost … Continue reading The Truth About An Entrepreneur’s Work-Life Balance
Remember feeling jealous of that friend who posted pictures on social media from that vacation at a fancy location? Remember giving your family a hard time about you not being able … Continue reading There’s More To That Share Than Meets Your Eye!
Let me start with a disclaimer: I have absolutely no issues in using social media to connect with those who I’ve never met. In fact, I am of the firm … Continue reading Social Media Gives You Access To Engage But Not The Right To Sell
Like everyone else, I’m also a victim of spam emails. In fact, I can say with some degree of confidence that I’m in the top echelons of being spammed. I … Continue reading Dear Marketer, I’m Not Falling For Your Trap!