CxO Studies Based On Online Surveys Are A Mirage

2017 marks my sixteen-year stint in dealing with market research projects. Over these years, while I’ve spent considerable time in other sales and marketing roles across various industries and geographies, my contact with market research across global markets has been constant. Such has been my passion for this and other allied domains that I spent two…

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The Truth About An Entrepreneur’s Work-Life Balance

As entrepreneurs who keep extremely busy, we are often the subject of discussion and critique. No, I’m not glorifying us being busy, but stating it as a matter of fact. Almost always, family, friends, acquaintances and the broader industry is quick to point out to how we rate poorly on our ability to keep a balance…

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There’s More To That Share Than Meets Your Eye!

Remember feeling jealous of that friend who posted pictures on social media from that vacation at a fancy location? Remember giving your family a hard time about you not being able to enjoy similar outings? Truth be told, we all have been in that shoe sometime or the other. While some of us are honest and…

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Dear Marketer, I’m Not Falling For Your Trap!

Like everyone else, I’m also a victim of spam emails. In fact, I can say with some degree of confidence that I’m in the top echelons of being spammed. I know this is hard to prove but here’s a quick glimpse of the number of unread spam emails I have currently in my inbox… …don’t…

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